Sales with Emotion
by Judith Williams
Judith Williams
Subtitles coming soon!
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In this course you will learn:
• Fundamental rules of emotional selling: Recognize customer needs and target them using psychology.
• Storytelling as a sales driver: Make products come alive through emotional stories.
• From brand to love brand: Build trust and foster long-term customer loyalty.
• Authenticity as a superpower: Only those who are genuine can sustainably persuade.
• Mindset and power of persuasion: Use the right tools to inspire others and influence buying decisions.
• Strategic selling: Purposefully integrate emotional approaches into marketing and sales strategies.
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The art of sales - Judith Williams shows you how to reach your customer using emotions
Judith Williams is an entrepreneur, investor, founder and passionate mentor. She is one of the most well-known personalities in the German business and TV landscape. Her career began on stage as a singer but her true stage was found later in sales. Today she is known as Mrs. Sold Out, a woman who inspires millions because she understands one thing: selling means touching people. In her course she shows that emotional selling is not a trick but an attitude shaped by authenticity, empathy and genuine connection.
You learn to understand the psychology of selling and to address customer needs in a targeted way. Judith shows you how to tell stories that move people using emotional storytelling stories that turn your product into an experience. You discover how a brand becomes a love brand that people not only buy but love. And you learn why authenticity is not a marketing strategy but your greatest competitive advantage.
Especially inspiring are the insights into Judith’s own success story from the first live sales shows to moments when simple products became bestsellers. With personal anecdotes she shows that real selling always starts with people with yourself.
This course is more than a guide to successful selling. It is an invitation to change your mindset. Because when you learn to sell with your heart you will not only make sales you will also make an impact.
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