Name: Jean-Remy von Matt & Dörte Spengler-Ahrens lehren Kreativität
Brand: Jean-Remy von Matt & Dörte Spengler-Ahrens
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<ul><li>Techniques for beginners and advanced creatives</li><li>The basic principles of a good campaign</li><li>How to find and sell the one, even better idea</li><li>How to simultaneously convey marketing messages and inspire people</li><li>How to find wording that catches people's attention</li><li>What the ideal creative environment looks like</li><li>How bold decisions lead to creative success</li></ul>

Creativity

J.-R. von Matt & D. Spengler-Ahrens

<ul><li>For all fans</li><li>One course, one price</li><li>Exclusive knowledge, uniquely delivered</li><li>Permanent access including masterbook</li><li>Unlimited streaming in high-end cinema quality</li></ul>

Jean-Remy von Matt welcomes you to MEET YOUR MASTER on the topic of "Creativity". He is convinced that your next big idea can emerge from this course.

Foreword

Jean-Remy von Matt and Dörte Spengler-Ahrens have been making advertising history for decades. Germany's best-known creatives tell you about their careers peppered with anecdotes and important lessons.

How we became creatives

Using an eight-step model, Jean-Remy explains how you can learn creative processes. To illustrate this, he presents a few of his own campaigns.

What is creativity?

In this chapter, you'll learn how to resolve the paradox of creativity and commerce and how to reach your target audience.

Creativity and effect

To get your marketing message across to people, you need to deliver useful information and entertain at the same time. Jean-Remy shows you how he inspires his customers with many examples.

Creativity in advertising

How do you create convincing and surprising texts that stick in people's memory? Dörte and Jean-Remy reveal real insider knowledge.

The power of the word

To keep pace with social development, every creative act needs emotional momentum. In this chapter, you'll learn how to use it effectively.

Creativity in emotional times

Your idea has to hit and affect at the same time. Dörte explains how you can reach your audience with the right insight. She also talks about incredible campaigns.

Create emotions

Jean-Remy reveals how he succeeds in touching and fascinating people. With a selection of legendary spots, he makes it clear how advertising creates brand loyalty.

The human factor

You'll be amazed at how much passion and also madness goes into the creative industry. The legendary advertiser gives valuable tips for everyone.

The way to creative success

Learn from Jean-Remy which techniques can help your creative work process and what you can do when you just can't come up with anything. Pure inspiration.

Creative techniques

Every good idea starts with a strong thought. Jean-Remy shows you what this is all about using the special narrative form of the music video.

Recognize a good idea

Courage and persistence determine whether your ideas will be accepted. Jean-Remy knows how to convince people and win over those who have reservations.

Sell ​​ideas

Today, personal branding is more important than ever. In this chapter, you'll learn how YOU make the difference and what it means to stand for something.

Sell ​​yourself

Jean-Remy distinguishes creative-makers and creative-doers. Here you'll learn from our master how to recognize real creatives.

Recognize good creatives

Self-actualization, having the chance to rise and grow - Jean-Remy explains how this works and if this ideal can be applied to the creative industry.

Creativity and business

Dörte provides an interesting insight here as Germany's best-known creative: What opportunities do women have in the industry?

Women creatives

Two creatives respond spontaneously - an entertaining and enriching conversation about God and the Bible, inspiration at the touch of a button, ultimate secrets, artificial and artistic intelligence, and special eureka moments.

And now a few more questions ...

After about five hours of comprehensive creativity, Dörte and Jean-Remy say goodbye. By the way, you can find a summary of this course and much more in the Masterbook.

Closing word

Jean-Remy von Matt & Dörte Spengler-Ahrens

Jean-Remy von Matt, co-founder of one of the world's most successful advertising agencies, and Dörte Spengler-Ahrens, President of the Art Directors Club Germany, create the perfect combination of words and images time and again. Their campaigns at Jung von Matt are renowned and their slogans are known by everyone. No advertising agency in Germany has won more awards.In this course, they talk about their careers, their most significant campaigns and explain creative processes.Get unique and special insights into the world of advertising, extensive knowledge and techniques, and learn to think creatively from these luminaries.

Creativity with Jean-Remy von Matt and Dörte Spengler-Ahrens

Kreativkurs mit von Matt & Spengler-Ahrens ✓ Ideen entwickeln & verkaufen ✓ Erfolgsprinzipien großer Kampagnen ✓ Werbung, die begeistert → Jetzt starten!

Jean-Remy von Matt & Dörte Spengler-Ahrens lehren Kreativität

teach Creativity

<ul><li>Zugang zu allen 38 Kursen</li><li>Exklusives Wissen, über 160 Video-Stunden</li><li>Immer neue Kurse ohne zusätzliche Kosten</li><li>Inkl. Masterbook zu jedem einzelnen Kurs</li><li>1 Jahr unbegrenzt streamen</li></ul>

Jean-Remy von Matt &
Dörte Spengler-Ahrens

Jean-Remy von Matt & Dörte Spengler-Ahrens

In this course you will learn:

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Creativity with Jean-Remy von Matt and Dörte Spengler-Ahrens

Unlock all lessons now